What is the Metaverse and Why is it important
Why is everyone talking about the Metaverse? You can put it down to brands and business, or the re-wiring of the collective consciousness and the inevitability of the internet. You can attribute it to the rise of play-to-earn gaming and the financial freedom it affords. If you must, you can even allude to the crazy eyes of Mark Zuckerberg and his Meta machine. Whatever the collection of ingredients that has brought us here, one thing is sure, the Metaverse is important, its uptake accelerating like a Tesla. Let’s have a look why.
What is the Metaverse?
Although incomplete, the Metaverse is the future of the internet, a digital domain where entertainment, business, culture and society dance in a collective experience. An addition to, or continuation of reality, not a replacement (at least not yet). With a barrage of new Metaverse platforms adding to the decentralized OGs of Decentraland and the Sandbox, long-term the Metaverse is on a collision course with every aspect of our lives. But what about the here and now?
Brands in the Metaverse
Nike buying RTFKT, the digital fashion brand behind Clone-X, so they can battle Adidas and the BAYC is a multi-million dollar snapshot of how important brands see the Metaverse. Every week, Metaverse A-Listers are joined by more global brands spending a third of their marketing budget to buy land parcels in The Sandbox, or $2.4 million in the fashion district of Decentraland. Pepsi, Budweiser, Coca-Cola, The NBA, The NFL and the Premier League. It won’t stop until every brand has a piece of the Metaverse.
Just how powerful The economic and financial value of the Metaverse will become was validated by a recent report from Grayscale. They valued the Metaverse at $1.5 trillion. Morgan Stanley estimated the virtual luxury market alone will be worth $57 billion by the year 2030. There isn’t a brand, large or small, which doesn’t have money or time invested in the Metaverse. People haven’t lost their minds, the Metaverse is really happening.
Play-to-earn in the Metaverse
But these numbers are small fry to the true value product of the Metaverse. While the brands pay, the rest of the world plays (to earn). Bigger than cinema and music combined, gaming is the biggest entertainment machine we have. It was Metaverse-ready before Metaverse-ready became a buzzword.
Games like Battle Wave 2323, Gods Unchained, Splinterlands, Aavegocthi, Star Atlas, Illuvium, My Neighbour Alice, and Light Nite. Billion-dollar platforms are pushing the Metaverse narrative.
Vitalik Buterin himself was famously motivated to start recreating the Internet because of Blizzard’s omnipresent control over World Of Warcraft. He wanted his time and effort to be rewarded, his weapons and items to be his. When a game was finished, he believed the player should profit, not the gaming company. Play to earn is the Metaverse writ large, the beacon flashing brightly with the ultimate use case: entertainment and financial reward. 3 billion people play games. The industry is worth $336 billion, and that is a conservative estimate. With these players and the financial backing it will move to the Metaverse sooner rather than later.
They won’t all survive, some will be gobbled up, merge with other games and platforms, splinter off, as in real life. From this big bang will be the central real estate, platforms and games on which the future of the internet will be built. You could think of these as the holding platforms, the Googles and Facebooks and Amazons of today, the portals which give access to all the other services and experiences.
Addressing a Need
With that in mind, the need for a democratized gaming metaverse is more important than ever. The philosophy of web3 demands that ownership of a platform should be shared by all of its users, which leads us to gDEX, a unified GameFi Interoperability Layer that seeks not to dominate the market but rather revolutionize it such that everyone can work well with each other. With gDEX’s suite of products, gamers can have claim ownership over their efforts and assets with the Metaverse Passport, guilds can scale and be managed efficiently with the cross-chain Guild Management Tool, creators can port and build powerful interoperable games through PRISM and no-code creator tools.
gDEX is now in pre-access and interested users can sign up to be given access upon launch here.
About gDEX Metaverse
The gDEX (Decentralized Finance Gaming Platform Exchange) is a revolutionary Play to Earn platform powering gamers, creators, and guilds in the Metaverse.
gDEX Metaverse acts as a unified GameFi layer enabling interoperability across the metaverse which hosts a suite of robust chain agnostic no-coding needed tools & DeFi fueled GameFi token economy for gamers to maximize the value of their effort, for creators to create & onboard games easily, & for guilds to manage & grow their guilds like never before — all attached to their unique metaverse passport.
Join the gDEX Metaverse community:
Website — https://gdexmetaverse.com/
Discord — https://discord.gg/gdexmetaverse
Twitter — https://twitter.com/gDEXMetaverse
Telegram — https://t.me/gdexmetaverse
Telegram News Channel — https://t.me/gdexmetaversenews
Medium — https://gdexmetaverse.medium.com/
YouTube — https://www.youtube.com/c/gdexmetaverse
